Branding, logo, visual language, digital

This project was created for Hagit and Michal, a duo of interior designers focused on reducing complexity and easing visual and emotional overload.

Their work is grounded in simplicity, clarity, and a calm, approachable confidence - free of drama and driven by flow.

The logo is based on delicate layers, reflecting ideas of breath, balance, and movement. The use of lowercase typography creates a sense of accessibility, cleanliness, and direct, honest communication.

The central graphic element represents the connection between Hagit and Michal, the relationship at the heart of the brand, which naturally extends to their clients.